Learn more about how we help to empower the vulnerable 



RealDeal Trust is driven by a vision of community upliftment, to empower the employed, feed the hungry and equip youth mentors through collaboration with corporate establishments, non-profit organisations and leaders.

RealDeal was initially established for the development and distribution of community-relevant mentorship tools for vulnerable youth. The aim? To equip mentors by learning from the leaders mentoring youth faced with difficult realities such as violence, abuse, crime and addiction. A series of books, short films and app-based content were released to bridge the gap with truth, real life stories and interactive exercises.

Over time the use of these mentorship tools spread across diverse communities in South Africa and other African countries. Through collaborative relationship building, the awareness of wide-spread socio-economic challenges and its imposed vulnerability sparked a need for greater intervention.

The increasing concern of poverty, sustained by food vulnerability and joblessness, has been highlighted by the Covid-19 pandemic. This motivated further efforts towards practical assistance beyond mentorship.


Afrika Mhlophe is an esteemed author and international speaker Afrika is known for his firm stance for the truth and promoting values of ethical business beyond cultural norms. Afrika's work contains profound wisdom to unlock entrepreneurship potential through business training courses, particularly for the African market. His sharp understanding of cultural complexities provides guidance for cultivating efficient mentorship.

Kerusha George is a qualified attorney, Kerusha is well-experienced in strategic reporting and risk management in addition to an array of financial law expertise. She is passionate about assisting communities and has aided in many sustainable development programmes, including assistance to orphans, abused women, children and skills development programmes for the unemployed.

Johan Duraan is a financial business developer, life and business coach. Living a life of lasting legacy, Johan is also the founder of NPC Communities of Abundance (CoA), the brainchild of a compassionate concern following the Marikana mine massacre (2012). Showing commitment to contribute to bridging the nation's inequality gap, he founded Valley of Abundance (now known as CoA), rewarded by the Chamber of Commerce for community upliftment.

Nanine Steenkamp has more than a decade of multimedia experience in corporate and non-profit sectors, Nanine is a qualified content creator and project manager with a heart for community restoration. She has been involved since the original conception of RealDeal as a community initiative to support mentors in enabling youth with relevant resources to overcome challenges, making every effort to collaborate with stakeholders on their level.

B-BBBEE Level 1 | PBO Registration: 930070262
Trust number IT618/2020